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Ingenico accompanies Swedish Fit for secure online payment of sports classes

Ingenico Group (Euronext: FR0000125346 - ING), the global leader in seamless payments, is supporting alternative Scandinavian workout creator, Swedish Fit, in its quest to transform the way people get fit all over the world.

Swedish Fit

The Covid-19 crisis has put a strain on the sports and wellness industry. The gradual reopening of gyms, subject to strict hygiene rules on physical distancing, has to be accompanied by solutions that meet clients’ needs.

Today, customers have the choice, since it is now possible to take part in the Swedish Fit Studio experience (online classes) and classes at the gym. Thanks to its partnership with Ingenico, Swedish Fit proposes online booking which avoids any physical contact when paying and allows them to anticipate the number of clients present in the gym. In addition, the online classes offering, provided free of charge during lockdown and a success amongst participants, is now available as a subscription.  

Originating in Sweden and brought to France over twenty years ago, Swedish Fit was born out of a family passion to boost people’s health in a fun, non-competitive way. The company is growing rapidly and is supported by Ingenico's online payment solutions.

Swedish Fit had one main goal: to make exercise accessible to all. As such, the company knew it had to expand its international presence. Ahead of the curve, Swedish Fit was one of the first companies in the wellness market to move online, allowing their customers complete flexibility to book into their chosen class anytime, anywhere, with a simple click. This forward-thinking has enabled Swedish Fit to expand rapidly, from 1,000 clients in 2000, to 10,000 in 2010 and to 25,000 in 2019.

As it expanded from France into the UK, Switzerland and Belgium, online transaction volumes leapt from 30,000 in 2010 to 115,000 in 2019. With 95% of Swedish Fit’s revenue now generated from online sales, the alternative workout creators required a payments partner that could continue to support their growing  customer base, guaranteeing conversion, reliability and real-time monitoring across a range of cross-border markets.

By partnering with Ingenico, Swedish Fit took advantage of a solution built around boosting their checkout conversion rates to ensure no customer was left disappointed with a declined transaction. A simplified reporting tool on payments performance also means that Swedish Fit’s payments are now easier to monitor in real time, reducing the administrative burden considerably.  

As Swedish Fit plans to enter the German market next, Ingenico's online payments offering also supports its continued international expansion, with the ability to tailor the customer experience to preferred payment methods in the local region.

Frédéric Coury, CEO of Swedish Fit, said: We’re lucky to be accompanied by a partner like Ingenico, who has the ability to adapt completely to our environment. Now we have an all-in-one payment solution with a platform that allows us to monitor all our flows daily, as well as instantly. By relying on Ingenico's online payment platform, we have been able to adapt to unprecedented situations such as the one we are currently experiencing, and in particular offer 100% online fitness sessions. Furthermore, we’re now looking forward to continuing our partnership on an international level.

Violaine Rigaut, Head of Sales Southern Europe, SMB Online at Ingenico, added: We’re pleased to support Swedish Fit in its growth ambitions. It is essentially a family business full of passion, and its mission to make exercise fun really resonates with us. We’re looking forward to supporting its international expansion with a solution that makes the customer payment experience as enjoyable as the classes offered.

With long-term goals of having a Swedish Fit class taking place at any given time across the world, the brothers behind the business are next looking to offer online payments via the smartphone app. Supported by Ingenico, this would allow customers to pay for classes easily from their mobile while on the go.

Ingenico works closely with small and medium-sized businesses, drawing on its wide-ranging global payments expertise to offer support, flexibility and international payment capabilities that are suited to each market. For more on how Ingenico has supported Swedish Fit’s cross-border business growth, watch the My Business My Story customer testimonial here : mybusiness.ingenico.com


About Ingenico Group

Ingenico Group (Euronext: FR0000125346 – ING) is shaping the future of payments for sustainable and inclusive growth. As a global leader in seamless payments, we provide merchants with smart, trusted and secure solutions to empower commerce across all channels and enable simplification of payments and deliver customer promises. We are the trusted and proactive world-class partner for financial institutions and retailers, from small merchants to the world’s best-known global brands. We have a global footprint with more than 8,000 employees, 90 nationalities and a commercial presence in 170 countries. Our international community of payment experts anticipates the evolutions of commerce and consumer lifestyles to provide our clients with leading-edge complete solutions wherever they are needed.

About Swedish Fit

Swedish Fit makes sport available to everyone. It’s affordable and the ideal way to get fit, lose weight, build up your muscles or just have fun. There’s a wide choice of group classes for all abilities, with 16 activities that combine muscle strengthening with cardio workouts to music.

Get access to a huge number of sports centres and gyms in locations across France and beyond. Whether you prefer yoga or high-intensity interval workouts like HIIT circuits, there’s something for everyone!

  • Hélène Carlander

    Global Press Officer

  • (T): +33 7 72 25 96 04

    Email: [email protected]