Empowering small and micro merchants with cashless payment technology to enhance their customers purchasing experience and to simplify their sales operations
Ingenico Group (Euronext: FR0000125346-ING), the global leader in seamless payment, today announced that Vodafone Hungary has selected its comprehensive fully managed mobile payment solution to provide micro and small merchants with its brand new ReadyPay all-inclusive offer. The service proposed by Vodafone Hungary is built on the combination of Ingenico Group mPOS managed services and OTP Bank merchant acquiring services offer. The market potential for ReadyPay is several thousands in the next couple of years in the SOHO and SME segments.
The deployment of the ReadyPay mPOS solution fits perfectly with Vodafone continuous innovation and customer value creation strategy. With this new offer, the objective of Vodafone is to provide its SOHO and SME clients with a tailor-made all-in-one cashless payment acceptance solution which simplifies the everyday businesses of the merchants; offering a powerful alternative to cash payment, which contributes to improving their business performances by removing the compexity of cash handling and last but not least helping them with convenient, fast and secure purchase experience for their own client.
We are very pleased with Vodafone Hungary trust in our expertise to build its innovative mPOS solution ReadyPay. This success illustrates Ingenico Group’s ability to answer to key customers’ bespoke payment solutions to offer new value propositions to their own clients,” said François Voyron, Managing Director Eastern Europe, Ingenico Group. “In this case, we joined forces with OTP Bank, the largest acquirer in Hungary, to build a solution fully fitting with Vodafone requirement to empower their SME with enhanced consumer purchasing experience by providing them a secure, seamless and fast mobile card payment acceptance.”
Vodafone ReadyPay is the first mobile bank card acceptance (mPOS) service on the Hungarian Market open to all businesses. In addition to the device that is very easy to carry around due to its size, mobile communication and the app-based payment process management solution allow for very versatile usage. “The pocket-size secure Ingenico mPOS solution meets perfectly both technical and business requirements of ReadyPay,” explained István Király, Director of the Enterprise Business Unit. He believes that the latest bank card acceptance technology, coupled with mobile telecommunications, facilitates safe cashless payments for small and medium-size businesses at low up-front investment cost.