Neither a new idea, nor a full-fledged reality, the Internet of Things (IoT) is an important force of the future. As machines take over the task of making regular consumer purchases (for example: fridges ordering groceries and bathrooms ordering toiletries), consumer behavior is likely to alter drastically. Instead of shopping on the way home or conducting weekly trips to the supermarket, consumers will have their goods delivered automatically and the payment process will become automatic as well, much like an electricity bill, in the form of a monthly payment.
It is a time of increasing freedom and global accessibility, with consumer demand prompting techonology innovation, resulting in rapid lifestyle changes arond the world. Consumers are no longer limited by time or distance, and they are increasingly looking outside their borders to find the products and services they desire. This creates considerable opportunities for online merchants who are looking to grow and expand their business.
It's clear that the design and active management of the checkout process can have a significant impact, positive or negative, on the profitability of all online business. In extreme cases, it can be the difference between success and failure.
As one e-commerce head said, "If you are an aspirational luxury brand, a customer might visit your site 100 times or more before they decide to purchase. I'm going to do everything I possibly can to remove any barrier to that decision being realised as a committed purchase."
A successful transformation; new ambitions
- 2015 key figures
- A comprehensive service offering
- Innovation to advance new uses
- Ingenico Group in the world in 2015
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Corporate video of the Ingenico Group
Ingenico Labs launched a payment acceptance pilot solution specifically designed for the Curie Institute’s campaign against cancer (A daffodil for Curie), enabling passers-by with contactless payment cards to make a donation to the Curie Institute by simply flashing their cards in front of advertising screens.