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Tap & Collect

The Wall of Surprises at the Italie Deux shopping centre.

Tap & Collect
Shopping centre/ FDJ


The Wall of Surprises at the Italie Deux shopping centre.
4 connected screens + 2 integrated tablets for registration.

The 3 offers:


Illiko (a 20€ scratch gift card),


EuroMillions (discount voucher),


Loto (discount voucher)

The French lottery operator Française des Jeux (FDJ) launched several Tap&collect operations on the Wall of Surprises at the Italie Deux shopping centre, in the 13th arrondissement of Paris. 

Prizes to be won (20€ scratch gift card) and discount vouchers (EuroMillions and Lotto) available on connected screens. To be collected using your Navigo pass, the Italie Deux loyalty card, your smartphone, etc.

Steps to follow:

  1. Tap your NFC card to receive your voucher
  2. Register on one of the tablets
  3. Present your NFC card in the store to receive the discount. The card is read on a terminal for recognition.
  4. Duration of the campaign: 2 weeks
  5. Vouchers taken: 1739 out of 2285 interactions
  6. Average conversion rate: 50%

 

  • Duration of the campaign: 2 weeks
  • Vouchers taken: approximately 2000 
  • Average conversion rate: 50%
  • Customer acquisition cost: €1.5