Ingenico ePayments, the online and mobile commerce division of Ingenico Group, has today announced its partnership with Europe’s top feel good camping specialist, Canvas Holidays.
For more than 50 years, Canvas has been providing action-packed family camping trips across Europe with customers traveling from the UK, Ireland, Germany, Holland and Belgium. However, Canvas wanted to grow its customer base further in Europe and picked out Ingenico ePayments as the partner most capable of providing localised payment options, tailored to varying payment cultures.
Canvas recognised that customers who are not offered a familiar, secure checkout, in their own currency and language are likely to become frustrated and abandon the transaction. Canvas also wanted to offer customers more alternative channels and payment plans.
In the Netherlands, Canvas’ customers are now able to use the country’s most popular payment method, iDeal and bank transfers have declined sharply. This means that Canvas receives immediate payment, rather than having it deferred via the bank. In Germany and Belgium, Sofort and Mister Cash have also proved to be popular ways for Canvas’ customers to pay.
Over the past four years, Canvas has seen a significant shift toward mobile and tablet shopping and Ingenico has also enabled this channel to grow through full mobile optimisation. Customers can also pay via Ingenico ePayments’ flexible recurring payment option, spreading the cost over a number of monthly payments. Ingenico now provides Canvas’ customers with maximum choice for secure payments and they have been making full use of the new options.
Additionally, Canvas benefits from far quicker and more transparent reporting. The company can see exactly what they are paying for on a daily basis, covering every transaction and the cost associated with that transaction.
Our confidence in Ingenico ePayments’ localisation capacities means we have no problem moving into new international markets as and when we think that they’re viable. Our sights are now set on customers across the whole of Northern Europe.”
Through effective localisation, Canvas offers a payment experience that inspires trust and eliminates the friction caused by working out a new payment system, calculating an exchange rate or translating a foreign language. Canvas is a much-loved family brand and we look forward to helping grow its popularity across the continent.”
Using its consistent, umbrella platform and localised payment offerings, Canvas can aim high, confident in its ability to convert traffic into sales throughout Europe.
About Ingenico ePayments
Ingenico ePayments is the online and mobile commerce division of Ingenico Group. We connect merchants and consumers, enabling businesses everywhere to go further beyond today’s boundaries, creating the future of global commerce. As industry leaders since 1994, our innovative spirit drives us forward across all channels. We are the trusted partner of over 65,000 small and large merchants who rely on us to make payments easy and secure for their customers. With advanced data analytics, fraud management solutions and cross-border commerce expertise, we help merchants optimize their business and grow into new markets around the world.
About Canvas Holidays
Canvas Holidays offers high quality family camping holidays across eight European countries including France, Spain, Italy, Croatia, Switzerland, Germany, Holland and Austria. Canvas Holidays provides quality self-catering accommodation to suit all party sizes and budgets.
Canvas Holidays was the first tour operator to offer package mobile home and camping holidays to Europe when it launched in 1965 and today is one of the UK’s leading camping and outdoor-living tour operators.
Jointly owned by the Permira Group and Promeo Group, Vacalians Group is the European leader in providing outdoor accommodation. Through its Tohapi brand, the group owns 44 campsites in France and operates in more than 23,500 locations including nearly 17,500 mobile homes across France and Europe.