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Client stories 

Dot It Tunisia

Fly high with our on-board payment application

DO IT are experts in implementing and supporting business solutions in the fields of e-commerce, mobile, and collaborative and business intelligence.

Airline companies want to boost their brand image and ensure that their customers have a pleasant flight while delivering a smoother on-board duty-free shopping experience. In fact, when customers have a positive experience, they see airline staff as helpful, tech-savvy and customer-focused –which is key in building customer loyalty and satisfaction.

Challenges

A user-friendly solution for flight attendants

It is difficult for airline companies to organize training sessions for their crew who are always travelling. Finding a suitable time for all flight attendants is challenging. So, airline companies need to ensure that any new devices or solutions are intuitive and user-friendly for their staff while providing quick access to duty free items. The devices also need to be easy to browse and explore, and to contain all product information, accurate pricing and up-to-date images. Finally, the payment interface need a clear and professional design to inspire trust and reassure customers that this new way of paying is reliable.


At a glance

  • m-POS combining Ingenico Group terminal and iPod Touch device
  • On-board sales catalogue application developed on iOS
  • Quick product search using barcode scanner
  • Offline transaction management to synchronize before/after flights

Solution

Online and offline data synchronization

On an aircraft, the GPRS networks that would normally be used to process payments in real-time are not available as they risk interfering with the aircraft’s on-board navigation system. To adapt to these unique challenges, the DOT IT solution is available both online and offline, with an in-built way to identify invalid and black-listed cards.
A comprehensive list of features The duty free catalogue software notably offers categories, products with detailed, a search engine, payment, printing. And all this comes in a modular, rich and flexible format to provide airlines with the ability to customize their own solution. The flight attendant launches the application and can navigate using the admin interface. The Manager profile allows the administrator to synchronize the product catalogue and stock information before and after the airplane takes off. Once connected to the GPRS network, the application instantly starts automatically synchronising. During the flight, the application catalogue shows real-time stock levels, product images and descriptions. To search for a product, a flight attendant scans the bar code, and the application will automatically find it. Then, for security reasons, the steward must connect and authenticate before choosing the customer’s card type in order to proceed to payment.
Security and authorization to protect from theft Any mobile payment solution, especially one running on a desirable device like an iPod, runs the risk of theft – so protecting the system from abuse was a key point. Card details are held securely, using encrypted data that makes them useless if stolen. With such a solution, flight attendants using such a device will not become targets for criminals.

Key benefits

Better inventory management

A virtual catalogue allows a much more responsive approach to inventory levels to make sure that a productcan be sold when it is available. This accelerated process allows airline companies to be much more reactive in their sale strategy, toincrease revenue. For example, adding sun cream and hats to their range during unseasonably hot weather to maximize sales.

Avoid the queue and increase revenue

The average transaction is processed in less than a few seconds using the inflight application. This means that flight attendants have more time available to serve more customer and thus boost revenue opportunities, particularly on short flights where time is limited, they can move quickly from one customer to the nextone. The ‘search’ and ‘scan barcode’ features also make it faster to find products; every part of the process has been optimized to make it faster and more user-friendly.

About the customer

Experts in implementing and supporting business solutions in the fields of e-commerce, mobile, and collaborative and business intelligence. Specialists in new media and multi-channel digital communication strategies. DOT IT are Gold Certified specialists in mobile multi-channel IT implementation who work on rolling out a business application that runs on iPod Touch devices.

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