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The Marketplace

The benefits for each stakeholder

With the Marketplace, all stakeholders can interact, contribute and join forces to develop business opportunities in near-real-time. It has something to offer all of them.

 

 

Estate Owners (banks, acquirers, ISO…) manage terminals and merchant estates. They select apps and make them available to their merchants, whether through the generic Ingenico AppStore or via their own customized AppStore. The benefits are :

  • Offering innovative services and reaching new merchant segments
  • Deriving new revenue streams from their acceptance estate
  • Leveraging turnkey solutions to start a Web app catalogue for merchants
  • Using data analytics to improve customer insight

Developers create and code applications, while service publishers are the ones publishing and selling the applications and services to merchants. A developer can also be a service publisher. Thanks to The Marketplace, service publishers can:

  • Promote their Web app portfolio to worldwide merchants in The Marketplace
  • Leverage a global point of sale network to increase customer interactions
  • Benefit from the global service offer of The Marketplace, including transaction management

Merchants are the end-users of the Web apps offered by service publishers and installed on their payment terminals. They have access to an AppStore where they can select the apps they want. The benefits of The Marketplace for them are:

  • Picking and choosing Web apps that fit specific business needs
  • Increasing consumer engagement with enriched interactions
  • Earning new revenues from payment terminals
  • Creating new consumer experiences in-store

Consumers benefit from an enhanced experience through value-added services provided on the TETRA terminal - couponing, satisfaction surveys, taxi ordering, for instance. With The Marketplace, they benefit from:

  • A more engaging in-store experience
  • Saving time with a single point of sale for a full range of services

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The Marketplace

Create a unique consumer experience

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