The new power of in-store mobility
Retail is set to undergo a tremendous transformation during the next five years as in-store mobility goes mainstream and even more retailers switch on to its potential to enhance both customer experience and drive sales.
Download our new position paper to discover Ingenico insights and solutions to help merchants drive a successful in-store mobility strategy.
$55bn is the value of the mPOS terminals market by 2024. Source: MarketWatch
Knowledge is king
Equipping sales associates with in-store mobility solutions enables to identify the consumers wherever they are in the sales journey, match their insights and even provides a gateway to the loyalty programme and its benefits.
88% of customers are more likely to buy if sales staff is knowledgeable. Source: TimeTrade
INTERVIEW: How tech-augmented sales associates are reinvigorating retail
To complement our publication, we interviewed Vincent Ducrohet, Vice President – Strategy, Product & Marketing for Ingenico Enterprise Retail, who shared his expertise on how retailers can empower their sales team and maximise the potential of the mobility trend, to deliver a better and customised in-store experience.
60% of consumers are irritated by sales staff's lack of product knowledge. Source: ShopperTrack
Looking forward: Ingenico iCON
To support merchants in developping the best in-store experience, Ingenico has developped a new protoype of mPOS: the iCON. Currently in prototype phase, this innovation will enable retailers to make the most of in-store mobility with a flexible, easy-to-use device that allows store associates to combine payment services with rich product and customer insight.
In our paper, we highlight the potential of this new solution for merchants willing to implement an in-store mobility programme.
Download the paper
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