FORGING
FIDELITY

Customer loyalty
gets a digital makeover

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Rethinking customer loyalty

The traditional model of transactional customer loyalty programmes is broken. This presents an opportunity for retailers to differentiate themselves and build customer loyalty via an emotional connection with shoppers.

Download our latest position paper to discover the new trends and best practices to develop a successful loyalty strategy.

Customer loyalty matters more than ever

The era of transactional customer loyalty programmes is coming to an end. Welcome to the era of emotional customer loyalty. Today customer loyalty is about building an emotional bond with the consumer, strengthening relationships through exclusive, experiential-based offerings.

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INTERVIEW: How to digitise consumer loyalty and maximise conversions

To accompany our publication, we interviewed Virginie Boulé, Retail Segment Manager for Ingenico Enterprise Retail. In this blog, Virginie shares the latest trends and best practices to implement a successful loyalty programme for your customers and increase your conversion, thanks to meaningful and efficient fidelity campaigns.

Solution in practice: Ingenico Tap & Connect

Ingenico’s new Tap & Connect solution offers retailers a quick and easy process to sign up new customers to loyalty programmes and push rewards and benefits to existing loyalty members, reducing the cost, time and effort needed.

With Tap & Connect, the payment terminal recognises whether or not customers have a loyalty pass stored in their digital wallet when they go to pay using their smartphone.

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