Provide donation service at the POS
BNL POSitivity case study
In Italy BNL POSitivity has a very low merchant acquiring market share. They were looking to grow this market share by differentiating themselves from existing offers.
The first service chosen by BNPP/BNL in Italy to deploy on the merchants’ terminals was a Donation Service together with Italy’s Telethon European organization, as part of their privileged relationship.
The application allows consumers to donate money for Telethon directly on an Ingenico terminal at the merchant location.
The donation service has been requested to be developed by Ingenico through Easycash Loyalty Solutions. The technologies used to deploy the donation service is Incendo Online
browser and Gateway.
- Leverage at the merchants location the positive relationship between BNL and Telethon image
- Differentiate from the competition
- Testing a new marketing approach by using Incendo Online