Atlanta, GA - May 9, 2012 - Ingenico (Euronext : FR0000125346 - ING), leading worldwide provider of payment solutions, and Saygent, the pioneer of mobile voice feedback, today announced a strategic partnership which gives merchants on Ingenico’s new Mobile Retail Platform (iMRP) an innovative solution to deliver invaluable timley customer feedback. Immediately after making a purchase customers are asked their thoughts on their shopping experience to better gauge their true feelings in the moments after completing their transaction via Saygent’s on-the-go voice feedback solution.
In today’s fast paced era of mobile and in-store retail purchases, merchants are continuously looking for non-traditional approaches to obtain customer feedback in order to make to better decisions on how to enhance the consumer shopping experience in their stores. Merchants know that consumers are no longer interested in taking the time for traditional surveys, that are often sent and conducted days or sometimes weeks after the purchase experience, and rarely facilitate a meaningful exchange of information. This unstructured and loosely quantified stream of information only provides merchants with a tiny fraction of the framework for making important decisions. According to the retail industry consumer reports, consumers are talking and have plenty to say about the brands that touch their lives. They eagerly share their feedback both in the form of negative rants and glowing raves on Facebook, Twitter and other social media outlets.
Through the Saygent partnership, Ingenico brings the merchant into the conversation in a way that is convenient to the customer and facilities a two-way conversation, which promotes loyalty and advocacy. By bringing customer feedback to the mobile retail platform, retailers:
Currently, both companies are in discussions with several select merchants in the US about piloting the new on-the-go voice feedback solution in their stores in Q2 2012. More details will become available as the pilots progress over the next couple of months.